Market Intelligence researchers, TrendForce, anticipate a modest shipment volume of approximately 200,000 units for Apple Vision Pro in 2024.
The market’s response will heavily depend on the subsequent introduction of the ability of Apple to offer enticing everyday functionalities that will drive the rapid growth of the AR market as a whole, comments TrendForce.
They claim that the Apple Vision Pro’s substantial price tag of US$3,499 and the requirement for an external power source to operate for a mere two hours pose challenges to consumer adoption. “Currently, the Apple Vision Pro lacks sufficient applications for mainstream users, making it more attractive to developers and enterprise customers who can capitalize on its innovative features to create diverse applications,” they wrote in a press release.
“The complexity behind its production and its limited production capacity present significant challenges, but Looking ahead, Apple has the opportunity to fine-tune the product specifications based on the usage patterns of various features in Vision Pro. This will pave the way for the launch of a distinct offering, Apple Vision, which will cater to the budgetary constraints of general consumers while optimizing battery life.”
As such, WWDC 2023 (Apple Worldwide Developers Conference) primarily focuses on the concept of spatial computing, setting the stage for the anticipation of more practical AR applications to be showcased at WWDC 2024.
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