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Sep 22, 2023

NAND flash memory prices have experienced an unforeseen increase, occurring earlier than anticipated, according to industry sources.

The NAND Flash Bit demand is expected to increase by up to 16% this year, driven by a number of factors, including:

  • Apple’s decision to adopt older generation NAND for its iPhone 15. This caught the company’s memory supplier off guard and led to a shortage of mature process NAND flash memory.
  • Huawei’s increased NAND flash chip procurement for its smartphones. Huawei is ramping up its smartphone production, and this is driving up the demand for NAND flash memory.
  • Memory suppliers initiate price increases. NAND flash suppliers are expected to continue raising prices in the fourth quarter, as they benefit from the clearer effects of their production cuts.

The recent supply-driven rally in NAND flash prices is a boon for memory module manufacturers, as it allows them to profit from previously accumulated low-price inventory.

The increase in NAND flash memory prices is likely to have a knock-on effect on the prices of consumer electronics products, such as smartphones, laptops, and SSDs. However, it is important to note that other factors, such as the global economic climate and the ongoing chip shortage, will also play a role in determining the prices of these products.

The unexpected increase in NAND flash memory prices is a reminder of the importance of supply chain resilience. It is also a reminder that consumers should be prepared for the possibility of higher prices for electronic products in the coming months.

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