Crisis-driven consumer demand, mixed with waning product inventories and an increasing reliance upon internet-based commerce, creates ideal conditions for product counterfeiting, says Jay Kennedy, Michigan State University in a post on the Stamford Advocate.
“Counterfeiters have long preyed upon consumer vulnerability in order to make a quick profit. The current coronavirus crisis will likely be no different. However, what is unique about the current crisis is the extent to which consumers are relying upon e-commerce platforms,” he said.
“Consumers sometimes have a good ability to identify counterfeit logos when the legitimate brand is well-recognized and the fake logo contains easily identifiable errors. For example, differences in the color or placement of a brand’s logo are one of the most prominent clues that an item is fake. However, counterfeiters that operate on e-commerce platforms have become very adept at producing authentic-looking packaging and logos.”
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