04 Apr 2022 -
 General

Intensifying consequences of Ukrainian conflict: ‘war worries’ dampens demand for TVs & notebooks, says TrendForce

As the Russian-Ukrainian war continues to affect the European market, the supply of raw materials has destabilised and prices continued to soar, reports TrendForce, exacerbating inflation and pummelling the global economy. 

TrendForce indicates, the uncertainty of current global political and economic circumstances have upset demand for three major display applications including TVs, LCD monitors, and notebooks, overshadowing 1H22 with pressure to correct expectations.

“War worries dampen demand,” says TrendForce. “Relatively stable past demand originating from the European market ran headlong into the Russian-Ukrainian war at the end of February. This, coupled with a subsequent butterfly effect that may lead to a downward revision in demand, as well as problems such as inflation and sustained high freight rates, make it difficult for brands to realize aggressive shipping goals.” 

In terms of the LCD monitor market, the scale of the 2022 market will be smaller than that in 2021 as the overall market is no longer supported by strong demand from last year’s stay-at-home economy.

To avoid electronics supply-chain disruptions, you may also wish to consult an expert in electronics component supply. With more than three decades of supply-chain expertise, Astute Electronics is ideally placed to work with you on your daily component requirements.

For more help with looking at supply chain options, contact Astute Electronics

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