10 Sep 2017 -
 General

Astute introduces new brand message with a mission to ‘See beyond’

Astute introduces new brand message with a mission to ‘See beyond’

Astute’s new brand message – ‘See beyond’ – aligns the organisation to meeting customers’ future needs.

Astute Electronics Ltd will be debuting their new ‘See beyond’ brand message at the Defence and Security Equipment International (DSEI) show, London, 12-15 September, with advertising running throughout the show.

Geoff Hill, Astute Electronics founder and Managing Director, explains how ’See beyond’ will help drive the company forward.

“’See beyond’ represents both Astute’s commitment to investment in the future and to providing answers to customers’ long-term questions. Our customers want us to help them attack their challenges. They see Astute as a problem-solver, who can help them overcome sourcing and supply-chain obstacles,” said Geoff.

Adding value through more effective technology, procurement and supply techniques has driven the company forward during the last three decades. With a broader approach to commodities, deeper integration within customers, and a smarter approach to technology that sees Astute not just supplying components, but delivering component solutions, the company has enjoyed a strong period of growth.

Geoff continues: “Within our organisation, ‘See beyond’ is a maxim for thinking how you can improve; how you can make a difference. We’re a very agile, flexible organisation, committed to high performance and innovation. We want to remain ambitious with our ideas and actions.

“Seeing our ideas have resonance with our customers is very exciting. The things that our customers don’t see as core competency, that’s where we help them, so they can continue better and quicker to market.”

As part of the new brand message, Astute has introduced a stronger word mark to replace the previous owl’s eye logo. The new word mark represents a bolder, more continuous emblem to reflect the completeness of Astute’s full range of services. The history of Astute’s association with the owl will be preserved and brought to life in images.

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